NOTES / OBSERVATIONS / PRACTICE
A blog about
growth and AI.
No trend summaries for the sake of it. Only ideas you can use in product, marketing and everyday work.
Do websites need special optimisation for AI search?
What Google actually advises — and why there is much less magic here than advertised.
READ ↗︎How do you keep an AI-generated presentation on brand?
Why AI can structure the story but lose the brand — and how to turn visual rules into a reusable skill.
READ ↗︎What is an AI agent — and do you need one?
How an agent differs from a chat, what work it can take on and when it is simply unnecessary.
READ ↗︎How can one person run social media with AI?
A one-person social team with Claude: writing, visuals, publishing, analytics — and the decisions that remain human.
READ ↗︎