NOTES / OBSERVATIONS / PRACTICE
A blog about
growth and AI.
No trend summaries for the sake of it. Only ideas you can use in product, marketing and everyday work.
Do websites need special optimisation for AI search?
What Google actually advises — and why there is much less magic here than advertised.
READ ↗︎How do you keep an AI-generated presentation on brand?
Why AI can structure the story but lose the brand — and how to turn visual rules into a reusable skill.
READ ↗︎What is an AI agent and how does it work?
How an agent differs from chat, what work it can take on and when a business simply does not need one.
READ ↗︎How can one person run social media with AI?
A one-person social team with Claude: writing, visuals, publishing, analytics — and the decisions that remain human.
READ ↗︎What is MCP — and why does a business need it?
How to connect AI to metrics, knowledge and business systems — and why access to data does not replace an analyst.
READ ↗︎AI for coaches and therapists: positioning and finding clients
Five prompts for unpacking experience and choosing acquisition channels — plus content agents for when content is the right route.
READ ↗︎